Marketing Operations · Charlotte, NC
10 years turning tangled martech stacks into smooth-running revenue engines. I connect the dots between strategy and execution so campaigns launch on time, data stays clean, and nothing falls through the cracks.
I own the martech stack end-to-end — HubSpot, Salesforce, Monday.com, Canva, and more. From CRM campaign architecture and lifecycle tracking to automation workflows that actually fire correctly, I keep the engine running so the team can focus on strategy, not troubleshooting.
HubSpot Salesforce CRM ArchitectureI build attribution models that reflect how enterprise deals actually close — long cycles, multiple touches, blurry handoffs. That means designing CRM campaign structures with 18-month windows, mapping SAL/SQL lifecycles, and building pipeline boards that give leadership real signal, not vanity metrics.
Attribution Pipeline Reporting Data WorkflowsFrom user conferences to analyst summits, I handle the operational backbone — speaker coordination, booth copy, attendee matching, CRM tagging, and post-event follow-up sequences. I've run everything from intimate webinars to multi-day flagship events.
Conferences Webinars LogisticsI create the systems that keep content consistent at scale: brand standards, naming conventions, asset libraries, review workflows, and governance that people follow because it's practical, not because it's mandated. When you grow, the system grows with you.
Brand Standards Content Ops GovernanceMarketing ops sits at the intersection of sales enablement, product marketing, professional services, and demand gen. I'm the connective tissue — translating between teams, keeping timelines honest, and making sure the right hand knows what the left is doing.
Cross-Team Project Mgmt Stakeholder AlignmentGAINSystems
Right hand to the VP of Marketing for a decade, owning the full marketing operations function for an enterprise supply chain planning software company. I run the martech stack (HubSpot, Salesforce, Monday.com, Canva, ZoomInfo, Confluence), build CRM campaign attribution structures, manage event logistics for conferences like the Gartner Supply Chain Symposium, coordinate analyst relations submissions, and lead content syndication and SEO initiatives. I'm the single-threaded owner for MarOps — if it touches marketing infrastructure, it goes through me.
Selected Work
Built an 18-month CRM campaign attribution model across HubSpot and Salesforce tailored to long supply chain sales cycles. Ran contact-matching analysis (398 matched contacts across 223 companies) for conference targeting. Managed end-to-end logistics for the annual GAINS University user conference. Led competitive intelligence tracking customer wins across multiple displaced competitors. Created business continuity and disaster recovery plans for the full marketing tech stack.
When I'm not wrangling martech or building attribution models, you'll find me in Charlotte, NC — exploring the area, spending time with family, and finding new ways to stay curious. I believe the best marketing ops people are part systems thinker, part detective, and part diplomat. I'm all three.
Jenny is the kind of person who quietly holds everything together. She knows where every wire connects, and when something breaks, she's already two steps ahead fixing it.— [Add your own testimonial here]
Whether you need a marketing operations leader, a martech strategist, or someone who just makes things run — I'd love to chat.